Reviewers
Shopper Verification
Shoppers are verified through a couple of key ways.
The majority of reviews on our site are sourced directly from retailers using our JavaScript or Direct Campaign method for those who have had a website experience (point of sale) or a full sale purchase fulfillment. Look for these shoppers with the verified review badge.
A small set are organic which are harder to verify the source, which is why INVOICE numbers are required for reviews. This allows disputes of these reviews to be backed by some method.
Customers use their email and need to verify their account, via email, google or meta.
Shoppers who are spamming, bots, etc are being constantly removed by the system and audits.