Authenticity matters
Authentic Content Matters more so than ever
Authentic shopper voice and content is at the heart of what we do. In a world of AI generated noise, we're working on clearing the path for real trustworthy content.
FLAGGING
Our review platform is open for business's and shoppers to flag reviews for integrity.
See our flagging process
Official Google Partner since 2012
We’ve been collecting and publishing ratings and reviews for over 24 years. Our review content is trusted by major search engines—like Google—and we take your feedback seriously.
our story
Your REVIEWS
Our review process
We’re committed to constantly strengthening our review validation process. We actively listen to feedback from our users and community to find opportunities for improvement. At the same time, we stay up to date on emerging trends and tactics in fake review manipulation, so we can continuously adapt and refine our technology and moderation practices.
WHAT HAPPENS WHEN YOU SUBMIT A REVIEW?
review workflow
1. The large majority (~90%) of our reviews are sourced from brands directly, meaning they send us authenticated experiences
2. Reviews are checked for a variety of markers in an automated anti-fraud process. That includes things such as PII violation, vulgarity and more. Our anti-fraud systems also look for review frequency and rapid submissions, as well as other factors to ensure the review is not farmed.
2. Reviews are checked for a variety of markers in an automated anti-fraud process. That includes things such as PII violation, vulgarity and more. Our anti-fraud systems also look for review frequency and rapid submissions, as well as other factors to ensure the review is not farmed.
Reviewers
Shopper Verification
Shoppers are verified through a couple of key ways.
The majority of reviews on our site are sourced directly from retailers using our JavaScript or Direct Campaign method for those who have had a website experience (point of sale) or a full sale purchase fulfillment. Look for these shoppers with the verified review badge.
A small set are organic which are harder to verify the source, which is why INVOICE numbers are required for reviews. This allows disputes of these reviews to be backed by some method.
Customers use their email and need to verify their account, via email, google or meta.
Shoppers who are spamming, bots, etc are being constantly removed by the system and audits.
The majority of reviews on our site are sourced directly from retailers using our JavaScript or Direct Campaign method for those who have had a website experience (point of sale) or a full sale purchase fulfillment. Look for these shoppers with the verified review badge.
A small set are organic which are harder to verify the source, which is why INVOICE numbers are required for reviews. This allows disputes of these reviews to be backed by some method.
Customers use their email and need to verify their account, via email, google or meta.
Shoppers who are spamming, bots, etc are being constantly removed by the system and audits.
our story
Reviews are put into a pending period in which they are held. For example reviews can take 48 hour business hours or more to go live as they go through our review and check system. Some review platforms publish reviews immediately - we almost never do. This gives our system and team as well as retailers time to fix issues, remediate it, or double check content against policy guidelines. Retailers who work with us can specify longer pending times to work with customers to fix issues.
When a reviews is past the pending period and it hasn't been flagged for further investigation - it goes live.
When a reviews is past the pending period and it hasn't been flagged for further investigation - it goes live.
our story
Why isn't my review showing up
5. If your review is taken down, it may have been flagged by a store or retailer. That means it might have been flagged on the grounds of our flagging terms and content compliance which tries to ensure content is relevant to brand and not off-topic (for example) or is about the business.
The goal of flags is to build a two way street for both shoppers and reviews to discuss, work through issues and resolve.
Reviews can also be flagged by shoppers as well for a variety of content issues.
This is where our Content Moderation team comes in. A team of human moderators that evaluate the flags, may contact reviewers and retailers alike for evidence.
Reviews are never taken down due to score nor can anyone pay to have reviews taken down.
If your review isn't showing up and you don't know why - there are a few ways to remediate the issue. Check it out our guidelines here.
The goal of flags is to build a two way street for both shoppers and reviews to discuss, work through issues and resolve.
Reviews can also be flagged by shoppers as well for a variety of content issues.
This is where our Content Moderation team comes in. A team of human moderators that evaluate the flags, may contact reviewers and retailers alike for evidence.
Reviews are never taken down due to score nor can anyone pay to have reviews taken down.
If your review isn't showing up and you don't know why - there are a few ways to remediate the issue. Check it out our guidelines here.
REVIEW AUDIT PROCESS
Out platform also periodically deals with review audits, where we will go through both the platform, content and review side and audit past reviews en scale with newly developing AI tools. Here is the run down.
For Reviewers
A QuickGuide to your Reviews
Learn about writing reviews, responsibilities, and more
Trust and Security
Learn how ResellerRatings protects your data and compliance with regulatory programs
Understanding Store Scores
Demystify the review score on ResellerRatings - find out what goes into a store
score
Reporting or Flagging Reviews
As a consumer, learn how to report and flag reviews. You can check out our content policy guide on acceptable review content.
Reviewer FAQ
For Brands & Stores
Flagging Reviews
You can't remove reviews on ResellerRatings, however you can flag them under our terms.
Store Banners and Warnings
Warning banners placed for consumers. Heres how they work and how to get them removed.
Advertising on ResellerRatings
Understand how your pages are used for Advertising and how Retailers can advertise.
Delisting your store
Don't want your store on ResellerRatings.com? Here's how to work with us on that.
Retailer FAQ
Other Frequently Asked Questions
Community
Found a store with fake reviews or suspicious content! Flag the review or help us by contacting us to investigate