< Trust Report Templates

Comparison Report

This report gives you a clear, data-driven view of your performance compared to other players in your category. Whether you’re managing one brand or multiple stores under your portfolio, this tool gives you instant benchmarking across key reputation metrics.
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Benchmark your brand against top competitors—track up to 5 stores side by side

Want to know how your brand stacks up against your competition? The Store Comparison Report helps you track and compare all of your storefronts against up to five competitor stores you choose—right from the ResellerRatings platform.


This report gives you a clear, data-driven view of your performance compared to other players in your category. Whether you’re managing one brand or multiple stores under your portfolio, this tool gives you instant benchmarking across key reputation metrics.

What This Report Tells You

This report gives you a side-by-side view of how your brand’s customer satisfaction and reputation compare to others in your competitive set. It aggregates overall ratings, review volume, and the percentage of positive feedback across stores—helping you benchmark your store’s trust signals in the marketplace.

It’s designed to help you quickly understand:

  • How your store is performing in terms of customer sentiment
  • Whether your rating aligns with or lags behind industry peers
  • How review volume influences brand perception and credibility
  • Which brands are earning the highest levels of customer satisfaction over time

By tracking these metrics over time, you can monitor changes in your own performance, see how competitors are trending, and identify shifts in customer loyalty and brand trust. It’s a powerful way to stay aligned with customer expectations while continuously optimizing your review strategy.

This report is ideal for brands looking to keep a pulse on their competitive standing and make data-informed decisions around CX, marketing, and product strategy.

Requirements

Make sure you have track and monitor on and you're actively tracking competitors.   Right now, the data is the comparison is sourced from ResellerRatings data.

What This Report Tracks

With just a few clicks, you can select up to five competitor stores and get a full side-by-side breakdown including:

  • Average star rating over time
  • 📈 Review volume and growth rate
  • 💬 Sentiment breakdown (positive, neutral, negative)
  • 📅 Review recency and publishing trends
  • 🔍 1-star and 5-star volume, to identify satisfaction vs. frustration ratios

You’ll get a snapshot of how your stores are performing—and how the competition is moving.

🧠 Why It’s Valuable

Understanding how your store performs compared to others isn’t just about keeping score—it’s about staying ahead. The true value of a competitor comparison report lies in helping you stay proactive, not reactive. By monitoring trends in real time, you can catch dips in performance before they start to impact traffic, conversions, or customer trust.

As McKinsey points out, “companies that integrate real-time customer feedback into their decision-making processes outperform peers by over 20% in growth metrics.”

This report helps you turn customer voice into competitive intelligence.

The Store Comparison Report is your go-to tool to stay sharp in a competitive market. Whether you’re climbing the leaderboard or trying to close the gap, this report helps you make smarter, faster decisions with confidence.