Every e-commerce store wants to know how they stack up—but not just against the brands they choose to watch. The real question is: how do customers see you in the market? The Comparative Benchmark Report is designed to answer that question by showing two perspectives side by side: how your store compares to competitors you’re tracking, and how it compares to brands that customers are actually comparing you to.
This isn’t just a comparison tool—it’s a strategic insight engine. Instead of only benchmarking against your chosen competition, this report highlights surprise matchups and unexpected customer behavior. Maybe you’re tracking the biggest names in your category, but your customers are comparing you to niche players or DTC upstarts. This insight helps you reframe your strategy based on real customer journeys, not internal assumptions.
Here’s why that matters:
More importantly, it helps you answer key growth questions: Are we the brand customers expect us to be? Are we performing better or worse than the ones we didn’t even know we were competing with?
According to Gartner, 64% of consumers say customer experience is more important than price when making a brand choice. And a report from Deloitte found that brands that benchmark against competitors regularly grow revenue up to 24% faster than those that don’t.
That means comparison isn’t just curiosity—it’s a growth lever. Understanding who customers are evaluating you against can shape everything from pricing to fulfillment to content strategy.
The Comparative Benchmark Report includes two key perspectives:
This shows how your store stacks up against the brands you’re actively monitoring—maybe other top players in your category, or companies with similar price points or audience size. It compares metrics like review count, average rating, sentiment trends, and more.
This is where it gets really insightful. This section shows the brands your customers are actually looking at when they engage with yours—based on real browsing, search, and review behaviors. It often includes direct competitors and unexpected players who may be grabbing attention in ways your team hasn’t anticipated.
Together, these views give you the “planned vs. actual” performance lens—like a marketing GPS that re-routes based on real-world conditions.
Straight from your email report you can even launch a DEEP dive comparison tool!
You don’t operate in a vacuum—and neither do your customers. The Comparative Benchmark Report is your way of seeing the full market story: not just who you think you’re competing against, but who customers are actually putting you up against when making buying decisions.
This kind of visibility is powerful. It helps you focus where it matters, spot missed opportunities, and double down on what’s working. If you’re ready to grow smarter—not just bigger—this is the report to start with.
