Customer Sentiment Analysis

Customer sentiment analysis involves evaluating customer feedback to gauge their feelings towards a brand or product. This analysis can be performed through various methods, including surveys and social media monitoring. Understanding sentiment helps businesses tailor their marketing strategies and improve customer satisfaction.

Methods of Analysis

1. Text Analysis: Using software to analyze customer reviews and comments.
2. Surveys: Directly asking customers about their experiences.
3. Social Listening: Monitoring social media platforms for mentions of the brand.