Product Review Coverage Report

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This report isn’t some feel-good vanity metric—it’s a reality check. It tells you how many of your products actually have reviews, how many are sitting in silence, and, ultimately, how much money you’re leaving on the table. Because here’s the thing: products without reviews don’t sell. Customers don’t trust them, algorithms don’t rank them, and competitors with more social proof eat your lunch. This report forces you to look that truth dead in the eye.

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‍Why This Report is Critical for E-Commerce

You don’t have to take my word for it. The numbers speak for themselves:

• 98% of consumers consider reviews essential before making a purchase. No reviews? No sale.‍
• Products with reviews see 270% more conversions than those without.
• The first five reviews alone can increase purchase likelihood by 90%—just five.

(Source: Spiegel Research Center)

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What E-Commerce Business Strategy does this report help drive?

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Conversion Rate Optimization (CRO) – A/B testing and UX improvements rely on real-world customer interactions. If a product has no reviews or UGC, it’s likely underperforming. This report helps identify weak spots in your catalog where adding reviews, images, or videos could lift conversions.

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2️⃣ SEO & Product Discovery – Search engines prioritize product pages with fresh, relevant content. Reviews, photos, and videos improve rankings. The report shows which products are missing UGC, so teams can focus on boosting their visibility in search results.

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3️⃣ Customer Engagement & Retention – Encouraging reviews and UGC isn’t just about conversions—it deepens customer relationships. If certain products are getting no engagement, marketing teams can develop loyalty programs or post-purchase email campaigns to drive more participation.

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4️⃣ Paid Advertising & Social Proof – Running ads on products with zero social proof is a waste of budget. This report ensures that paid campaigns focus on products that already have strong engagement, increasing ROAS (Return on Ad Spend).

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‍Who Actually Needs This?

• 🔹 Heads of Digital – Your entire job is optimizing the online shopping experience. A product with no reviews is dead weight. If you’re not pushing for more reviews and user-generated content, you’re not doing your job.
• 🔹 Marketing Teams – If your job is to drive conversions, you should be obsessed with this. No reviews? No sales. Figure out where to focus your efforts. Run review campaigns. Fix the problem.
• 🔹 Insights Analysts – This is your playground. You don’t need another fluffy “engagement metric”; you need hard numbers that tell you where customers trust your brand and where they don’t. This report does exactly that
• 🔹 Customer Reputation Managers – You live in the trenches of public opinion. You need to know where customers are talking and, more importantly, where they’re not. Silence can be worse than criticism.

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Here's a sample of the Trust Inbox Report

This report is actually made of three key data points

1. Your total SKU coverage percentage over your entire catalog
2. Your Distribution of coverage (how many products have more than 5+ stars, etc)
3. Your UGC coverage

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Total Sku Coverage

Total Distribution Coverage - this is going to tell you the total distribution of products that have 0 reviews to a 100.  The more products covered here, the better.

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UGC Coverage