As we grow our brand and scale customer acquisition, having a granular, structured view of how customers perceive different dimensions of our service is a critical advantage. This report—centered around Brand Review Metrics—provides a multidimensional breakdown of the most important attributes of the post-purchase experience.
Rather than a single star score, this report breaks feedback into targeted brand metrics—like product pricing, shipping & packaging, customer service, and return policy—so you can see where you’re gaining loyalty and where attention is needed.
This report organizes review data into specific brand experience categories, including:
Each category is treated as its own data module, with associated submetrics:
This modular structure lets us identify which parts of the customer journey are generating friction, and which are helping to build loyalty.
By displaying side-by-side comparisons of current and previous quarters, this report acts like a built-in control group. We can instantly see if recent changes—like pricing adjustments or support process improvements—are resonating with customers.
Rather than relying on intuition or anecdotal feedback, this time-based layout gives us defensible, reportable evidence of what’s working and what still needs refinement.
This report is designed to be actionable by different teams, not just CX or marketing:
Even missing data—such as no new reviews for Return/Replacement Policy this quarter—offers a useful signal. It may suggest a lack of feedback flow or highlight an area that’s no longer top-of-mind for customers.
The real power of the Brand Metrics Comparison Report lies in its ability to turn fragmented feedback into clear, directional insight. By breaking down customer sentiment across key touchpoints and tracking how it changes over time, this report gives your team the clarity to prioritize what matters most. Whether you’re optimizing pricing strategy, improving fulfillment, or tightening up customer service, you now have the confidence to act with precision—and the evidence to back it up. In a market where expectations are high and loyalty is earned with every interaction, this level of structured feedback empowers you to move faster, smarter, and ahead of the competition.
